SaeHan of South Korea (multi industrial company that also made the Daewoo Motors) was the first to develop the MP3 Player, selling it through its subsidiary company ‘MPMan’ in the South Asia market, and then into Europe in Mar 1998. The company looked to the US and decided that an asian product would not sell well so used Eiger (an US marketing & distribution company). The MPMans were rebranded as Eigerman and introduced in Autumn 1998. Problems with Marketing, Rights & Costs ended the relationship, and MPMan decided to market the brand themselves with future MP3 Player products.
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